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Digital marketing

Ecommerce Marketing for Shopify Stores

Help shoppers find your store, choose your products and come back. Start with one service or combine several. Each has its own scope and fee, separate from any store project.

Get Discovered

Make your store easier to find and understand.

Ecommerce SEO

The problem: Your products and collections are hard for search engines and shoppers to find or understand.

Deliverables

  • Technical SEO audit
  • Product and collection page optimization
  • Internal linking improvements
  • Search-intent research
  • Content plan

What we need from you

  • Store and Search Console access
  • Product knowledge and approvals

Reporting

A written summary of completed work and Search Console trends for agreed pages.

Discuss Ecommerce SEO

AI Search Visibility (GEO)

The goal: Help search and AI-powered discovery systems understand your brand, products, and expertise through clear content, accessible pages, and consistent business information.

Deliverables

  • Audit of search accessibility and relevant crawler settings
  • Improved product, brand, shipping and returns information
  • Buying guides, product comparisons and answers to real shopper questions
  • Structured data validated against visible page content
  • Consistency review across your website and relevant business profiles
  • A documented sample of AI-search queries, with observed mentions or citations
  • Identifiable AI referral traffic and resulting actions, where analytics supports it

What we need from you

  • Accurate product, policy and business information
  • Store, analytics and Search Console access
  • Approval of content and crawler decisions

Reporting

Sampled queries with what was observed, plus any identifiable AI referral traffic.

GEO complements SEO and doesn't replace it. Sampled AI answers vary by platform, time, location and user context, so they are observations, not a complete visibility score. We can't promise placement, citations, recommendations, rankings or sales in ChatGPT, Google AI features, Gemini or Perplexity.

Discuss AI Search Visibility (GEO)

Attract Shoppers

Reach people through ads and content.

Meta Advertising

The problem: You want to reach new shoppers on Facebook and Instagram, or re-engage people who already showed interest.

Deliverables

  • Campaign plan
  • Account setup or review
  • Audience strategy
  • Creative briefs
  • Retargeting where appropriate
  • Ongoing optimization

What we need from you

  • Your own Meta ad account and payment method
  • Budget, offers and approvals
  • Creative assets, or a production budget

Reporting

Regular reports of spend and results from the ad account.

Discuss Meta Advertising

Social Media & Content Marketing

The problem: Your social content is irregular or disconnected from what you are trying to sell.

Deliverables

  • Content strategy
  • Content calendars
  • Captions
  • Creative briefs
  • Agreed publishing support

What we need from you

  • Brand guidance and product information
  • Account access, if we publish for you
  • Approvals before publishing

Reporting

A record of published content and available platform metrics.

Image and video production and community management aren't included by default. They are scoped separately if you need them.

Discuss Social Media & Content Marketing

Convert & Retain

Turn more visits into orders, and first orders into repeat customers.

Conversion Optimization & Landing Pages

The problem: Shoppers visit but don't buy, or your campaigns need a more focused page.

Deliverables

  • Product page reviews
  • Campaign landing pages
  • Mobile usability improvements
  • Prioritized experiments

What we need from you

  • Store and analytics access
  • Offers, images and approvals

Reporting

A prioritized list of changes, with what was done and what the data shows.

We offer A/B testing only when your traffic and tools support meaningful testing.

Discuss Conversion Optimization & Landing Pages

Email Marketing & Retention

The problem: People sign up or buy once, then you lose touch with them.

Deliverables

  • Welcome sequences
  • Abandoned-checkout flows
  • Post-purchase follow-up
  • Win-back campaigns
  • Segmentation
  • Campaign templates

What we need from you

  • Your email platform subscription
  • A subscriber list collected with appropriate consent
  • Offers, brand assets and approvals

Reporting

A summary of sends and engagement from your email platform.

What we can set up depends on your platform's capabilities and applicable consent requirements.

Discuss Email Marketing & Retention

Measure & Improve

See what is working and decide what to do next.

Analytics & Measurement

The problem: You can't tell which marketing is producing results, or your numbers don't seem right.

Deliverables

  • GA4 setup or review
  • Appropriate conversion events
  • Advertising pixels
  • UTM conventions
  • Consent-aware implementation
  • Validation of what is tracked
  • Understandable reporting

What we need from you

  • Access to analytics, ad accounts and store settings
  • Your consent requirements and approvals

Reporting

A record of what is tracked, how it was checked and where to read it.

Attribution is an estimate. Platforms credit conversions differently, and declined consent or missing data can leave gaps, so reports can disagree.

Discuss Analytics & Measurement

How we work together

  1. Step 1

    Discuss goals

    You share your store, goals, budget and what you've tried.

  2. Step 2

    Review and scope

    We review the relevant accounts, then set out deliverables and fees in writing.

  3. Step 3

    Implement

    We complete the agreed work, with your approval where needed.

  4. Step 4

    Report and adjust

    We share what was done and what we observed, then agree next steps.

Questions

Marketing questions, answered plainly

What you pay for, and who you pay

  • Service fee

    For management or project work. Set out in your scope and paid to Flasin.

  • Advertising spend

    Paid by you directly to the ad platform.

  • Platform subscriptions

    Email, analytics or SEO tools, paid by you to the provider.

  • Creative production

    Photography, video or design, quoted separately if needed.

We don't guarantee sales, rankings, citations or return on advertising spend. Results depend on your products, pricing, competition and budget.

Tell us what you're selling and where you're stuck

We'll suggest where to start, and whether marketing is the right next step.

Discuss Your Marketing Goals

Want a storefront check first?

The Free Shopify Store Review covers selected storefront pages only. It isn't a free marketing audit.

Free Shopify Store Review