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Flasin

Flasin's own store

Ashelo

Ashelo is a store Flasin built and operates itself. It sells kitchen, pantry, home and travel organization products to U.S. shoppers. It is not a client project.

Status: Live store.

Visit live store(opens in a new tab)
Ashelo homepage on desktop, with a category sidebar, a Kitchen and Pantry banner and a Thanksgiving promotionAshelo homepage on a phone, with a search bar and a Kitchen and Pantry Essentials banner

Design

A navy and orange palette with a category sidebar and a search-led header puts finding products first. Rotating banners and a seasonal promotion tile sit beside the navigation.

Implemented features

  • Category sidebar and multi-level navigation
  • Search-led header
  • Rotating banners and holiday collections
  • Shipping, returns, cancellation and FAQ pages
  • Order tracking page
  • AI chat and phone support for general questions

Our work

  • Horizon theme setup and brand styling
  • Product and collection structure across three main departments
  • Navigation and merchandising setup
  • Store policy and support pages
  • Chat and voice assistant setup

Tools and integrations

  • Shopify
  • Horizon theme
  • Chatbase
  • Vapi
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